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Books > Business & Economics > Business & management > Management & management techniques > Project management

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Strategisches Business-To-Business-Marketing (German, Paperback, 2nd 2. Aufl. 2002. Softcover Reprint of the Original 2nd 2002 ed.) Loot Price: R2,169
Discovery Miles 21 690
Strategisches Business-To-Business-Marketing (German, Paperback, 2nd 2. Aufl. 2002. Softcover Reprint of the Original 2nd 2002...

Strategisches Business-To-Business-Marketing (German, Paperback, 2nd 2. Aufl. 2002. Softcover Reprint of the Original 2nd 2002 ed.)

Michael Kleinaltenkamp, Wulff Plinke

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Loot Price R2,169 Discovery Miles 21 690 | Repayment Terms: R203 pm x 12*

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Die richtige Strategie entscheidet uber den Erfolg im Business-to-Business Marketing. Sehr kompetent werden hier die Elemente beschrieben; das Buch ist eine notwendige Erganzung zu den Grundlagenwerken und sollte eigentlich zur Pflichtlekture jedes Marketingleiters gehoren. Nur wer diese Hinweise langfristig berucksichtigt, der wird im Wettbewerb die Mitbewerber hinter sich lassen. Die zweite Auflage wurde aktualisiert und korrigiert."

General

Imprint: Springer-Verlag
Country of origin: Germany
Release date: October 2012
First published: October 2012
Editors: Michael Kleinaltenkamp • Wulff Plinke
Dimensions: 234 x 156 x 23mm (L x W x T)
Format: Paperback - Trade
Pages: 435
Edition: 2nd 2. Aufl. 2002. Softcover Reprint of the Original 2nd 2002 ed.
ISBN-13: 978-3-642-62895-5
Languages: German
Categories: Books > Professional & Technical > Technology: general issues > Engineering: general
Books > Business & Economics > Business & management > Management & management techniques > Project management
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-642-62895-8
Barcode: 9783642628955

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