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Books > History > European history
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The Consumer Revolution, 1650-1800 (Paperback, New Ed)
Loot Price: R841
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The Consumer Revolution, 1650-1800 (Paperback, New Ed)
Series: New Approaches to European History
Expected to ship within 12 - 19 working days
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The production, acquisition, and use of consumer goods defines our
daily lives, and yet consumerism is seen as increasingly
controversial. Movements for sustainable and ethical consumerism
are gaining momentum alongside an awareness of how our choices in
the marketplace can affect public issues. How did we get here? This
volume advances a bold new interpretation of the 'consumer
revolution' of the eighteenth century, when European elites,
middling classes, and even certain labourers purchased
unprecedented quantities of clothing, household goods, and colonial
products. Michael Kwass adopts a global perspective that
incorporates the expansion of European empires, the development of
world trade, and the rise of plantation slavery in the Americas.
Kwass analyses the emergence of Enlightenment material cultures,
contentious philosophical debates on the morality of consumption,
and new forms of consumer activism to offer a fresh interpretation
of the politics of consumption in the age of abolitionism and the
Atlantic Revolutions.
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