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Books > Social sciences > Sociology, social studies > Social groups & communities > Age groups > Adults > Elderly
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Mass Media, An Aging Population, and the Baby Boomers (Paperback)
Loot Price: R1,595
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Mass Media, An Aging Population, and the Baby Boomers (Paperback)
Series: Routledge Communication Series
Expected to ship within 12 - 19 working days
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As the oldest members of the baby boomer generation head into their
retirement years, this demographic shift is having a substantial
influence on uses of mass media, as well as the images portrayed in
these media. Mass Media, An Aging Population, and the Baby Boomers
provides a comprehensive examination of the relationship between
media and aging issues, addressing mass media theory and practice
as it relates to older Americans. Reviewing current research on
communication and gerontology, authors Michael Hilt and Jeremy
Lipschultz focus on aging baby boomers and their experiences with
television, radio, print media, entertainment, advertising and
public relations, along with the Internet and new media. They draw
from studies about health and sexuality to understand views of
aging, and present a view of older people as important players in
the political process. Hilt and Lipschultz conclude the volume by
addressing trends and making predictions related to baby boomers
and mass media. Providing a timely and insightful examination of
the linkage between mass media and aging issues, this volume will
prove a valuable resource for scholars and students in media and
gerontology. It is intended for use in coursework addressing such
topics as mass communication and society, media and aging, media
and public opinion, sociology, and social gerontology.
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