What Are People Saying About You Online? You cannot hide anymore.
Your brand and reputation does not belong to you anymore and
whether you want it or not, conversations occur with or without
you. People are talking and sharing information about you and your
business across the internet. Yes, they are talking about you In
real time and may become a matter of global, public record in
minutes. That's either going to look really good for you or it has
the potential to look really bad. Whether you are a large
corporation or a small Mom and Pop shop, it's critical to make an
ongoing effort to protect what you have worked so hard to build. It
is unrealistic to think you can control your brand and reputation
by not being involved in social media. You'll learn: What is social
media and how does it affect you and your business reputation? Why
use social media for your business? How to create a buzz about your
brand, build your image and mistakes to avoid Steps to build a
reputation and why it is important even if you have a brand new
business How one negative comment on the first page of Google can
hurt your business and what you can do about it (Hint: You have to
be ahead of them). 17 ways to manage your reputation using social
media
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