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Urban Tourism in China (Paperback)
Loot Price: R1,384
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Urban Tourism in China (Paperback)
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China has witnessed a dramatic development of tourism in urban
context in the past thirty years, especially with its success in
hosting the Beijing Olympic Games in 2008 and the Shanghai World
Exposition in 2010. Urban areas as tourism destination are
receiving increasingly more popularity than traditional
destinations such as national parks, natural reserves, and
historical relics. Deriving largely from a special issue on "Urban
Tourism Development and City Destination Marketing" (Journal of
China Tourism Research), Urban Tourism in China presents the
readers with a collection of nine independent research reports
examining issues such as consumer behaviour in urban destinations,
the social impact of tourism, destination image, leisure, regional
collaboration, and heritage tourism in ancient towns. The
investigations covered urban areas of different scales and
diversified nature from major metropolises such as Beijing, and
Guangzhou, to ancient towns like Lijiang and Pingyao. Readers who
have interests of tourism research, business development, and
in-depth understanding of urban life in China may find the book
informative and interesting. This book was published as a special
issue of the Journal of China Tourism Research.
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