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Foundations of Stated Preference Elicitation - Consumer Behavior and Choice-based Conjoint Analysis (Paperback)
Loot Price: R2,270
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Foundations of Stated Preference Elicitation - Consumer Behavior and Choice-based Conjoint Analysis (Paperback)
Series: Foundations and Trends (R) in Econometrics
Expected to ship within 10 - 15 working days
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Foundations of Stated Preferences Elicitation provides the reader
with stated preference data collection methods, discrete choice
models, and statistical analysis tools that can be used to forecast
demand and assess welfare impacts for new or modified products or
services in real markets, and summarize the conditions under which
the reliability of these methods has been demonstrated or can be
tested. One focus is the collection of preference and related data
from consumer responses in hypothetical choice experiments,
particularly conjoint analysis methods that have proven useful in
market research. Another is the economic theory and statistical
analysis of choice behavior, revealed or stated, and an economic
framework for forecasting market demand and measuring consumer
welfare. The treatment is informed by and benefits from experiments
on perceptions and decision-making behavior in cognitive science
and behavioral economics, and includes methods that can accommodate
features of consumer choice that impact forecast reliability such
as anchoring, adaptation to the status quo, and sensitivity to
context. However, the authors' emphasis is on forecasting tools
developed from traditional economic consumer theory and does not
touch on the implications of behavioral consumer theory for demand
forecasting.
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