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Books > Social sciences > Sociology, social studies > Social issues
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Japanese Public Diplomacy in European Countries - The Japan Foundation in Bulgaria and France (Hardcover)
Loot Price: R1,585
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Japanese Public Diplomacy in European Countries - The Japan Foundation in Bulgaria and France (Hardcover)
Series: Routledge Contemporary Japan Series
Expected to ship within 12 - 17 working days
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To address the issue of the lack of integration and common policy
among Japan's cultural promotion actors and institutions, Gadjeva
explores an integrated approach for Japanese public diplomacy
through public-private partnerships. She examines the potential of
the Japan Foundation as a central public diplomacy actor in Europe,
facilitating a Public-Private Partnership Platform. Focusing on
France and Bulgaria, Gadjeva observes the Japan Foundation's role,
contributions, and activities implemented between the 1970s and
2018, both autonomously and in collaboration with Japanese and
local public and private actors. She compares the Foundation's
initiatives in the two countries, highlighting both the strong
points and the space for improvement. In addition, Gadjeva points
out essential Japanese, French, and Bulgarian actors with potential
for future cooperation with the Japan Foundation through
public-private partnerships. Drawing on her interviews with
Bulgarian and French representatives, she examines the image of
Japan and the future expectations from Japan. Revealing certain
cultural aspects and less-explored areas of Japanese soft power,
she proposes specific project proposals for integrated public
diplomacy initiatives implemented through a Public-Private
Partnership Platform facilitated by the Japan Foundation. Providing
valuable insights into the strong and insufficient points of
Japan's public diplomacy in Europe and policy recommendations, this
book will be of great interest to scholars and professionals in the
spheres of Japanese public diplomacy, foreign cultural policy, and
Japanese-European international relations.
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