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Entrepreneurship, Innovation and Sustainable Growth 2e - Theory, Policy and Practice (2nd edition)
Loot Price: R4,091
Discovery Miles 40 910
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Entrepreneurship, Innovation and Sustainable Growth 2e - Theory, Policy and Practice (2nd edition)
Expected to ship within 12 - 17 working days
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Entrepreneurship and innovation play a vital role in fostering
sustainable development. Advances in technology and communications
have both transformed the process of business as well as
strengthened the role of entrepreneurship in developed and
developing countries. This new edition of Entrepreneurship,
Innovation and Sustainable Growth provides the fundamental concepts
and applications for faculty and students in this field, and also
serves as a professional reference for practicing entrepreneurs and
policymakers. Each chapter provides a clear guide to the conceptual
and practical elements that characterize entrepreneurship and the
process of new venture formation, including functional strategies
in key areas such as marketing, information technology, human
resources management, and accounting and finance. Updated
throughout to take account of recent developments in topics such as
environmental impacts, diversity and inclusion, and COVID-19, the
book is a comprehensive and holistic approach to the theory, policy
and practice of entrepreneurship and innovation. Keeping
practicality as the book’s core aim, all chapters include a long
case study to set the scene and then draw upon shorter cases from
both developing and developed countries to reinforce key learning
objectives and the real-world application of the book’s core
concepts. With new questions and exercises presented throughout in
order to encourage discussion and problem-solving, quick summaries
of the important concepts and definitions, and extensive support
for lecturers and students, Entrepreneurship, Innovation and
Sustainable Growth, Second Edition, is ideal for students at
undergraduate and postgraduate level.
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