Review of Marketing Research (Hardcover)

Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experience and experimental marketing, designing and pricing digital content products/ services and nation equity. Authors include senior Chaired professors from such prestigious institutions as Wharton and Columbia. This volume adds to the already formidable body of knowledge built up by this highly respected book series.

General

Imprint:	Emerald Publishing Limited
Country of origin:	United Kingdom
Series:	Review of Marketing Research
Release date:	June 2013
First published:	2013
Editors:	Naresh K. Malhotra
Dimensions:	234 x 156 x 30mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	306
ISBN-13:	978-1-78190-760-3
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
LSN:	1-78190-760-9
Barcode:	9781781907603

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