Edited by Naresh K. Malhotra, this volume of Review of Marketing
Research delivers a high powered range of articles from leading
researchers and universities. The issue provides insights of
interest to marketers throughout the discipline. Topics covered
include a critical review on consumer experience and experimental
marketing, designing and pricing digital content products/ services
and nation equity. Authors include senior Chaired professors from
such prestigious institutions as Wharton and Columbia. This volume
adds to the already formidable body of knowledge built up by this
highly respected book series.
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