'Business Economics: Theory and Application' is an undaunting and
accessible text that focuses on the real world of business and how
this relates to economics. The links to business are far more
intrinsic that in other business economics textbooks where a
business "flavour" is simply added to traditional economics theory.
It provides an in-depth jargon-free analysis, particularly relevant
for one semester courses. A variety of case studies and questions
are used throughout the text both to illustrate key points and for
seminar and assignment work. Diagrams are included to aid the
explanation of complex issues, and review and discussion questions
are incorporated to consolidate and expand on the learning. A
lecturer's supplement accompanies the text.
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