This enormously influential book by three leading historians was a
revolution in the understanding of commercialisation and the
economy, entrepreneurship, innovation, and the consumer revolution.
Neil McKendrick studies the fashion and the pottery industries, and
created a new framework for enquiring into fundamental issues. John
Brewer examines the commercialisation and politics. J.H. Plumb
considers the social; changes brought about by commercialization,
looking in particular at leisure, the `new world' of children, and
the acceptance of modernity.
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