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German-Irish Corporate Relationships - The Cultural Dimension (Paperback)
Loot Price: R3,164
Discovery Miles 31 640
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German-Irish Corporate Relationships - The Cultural Dimension (Paperback)
Series: German Linguistic and Cultural Studies, v. 15
Expected to ship within 10 - 15 working days
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Total price: R3,184
Discovery Miles: 31 840
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The book addresses the question of whether, in an age of
internationalisation and globalisation, cultural differences are
still relevant to German-Irish corporate relationships? The first
three chapters establish the theoretical framework for the analysis
by exploring the notion of culture, profiling the business cultures
of both countries, and examining existing approaches to the study
of parent company-foreign subsidiary relationships. In the
following three chapters, using interviews carried out with two
sample groups (fifteen German parent companies and fourteen of
their Irish operations; seven Irish parent companies and nine of
their German operations), the parent companies in both groups are
examined to see whether they demonstrate characteristics which are
in keeping with their national business cultures. Their foreign
operations are then analysed as is the parent company-foreign
subsidiary relationship to determine whether any parent company
influences are visible. The general approaches adopted by the two
groups of parent companies to their foreign operations are compared
and contrasted. Finally differences in national attitudes and
values are identified and their impact assessed.
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