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Differences, Similarities and Meanings - Semiotic Investigations of Contemporary Communication Phenomena (Hardcover)
Loot Price: R3,505
Discovery Miles 35 050
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Differences, Similarities and Meanings - Semiotic Investigations of Contemporary Communication Phenomena (Hardcover)
Series: Semiotics, Communication and Cognition [SCC]
Expected to ship within 12 - 17 working days
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Total price: R3,525
Discovery Miles: 35 250
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In a world of global communication, where each one's life depends
increasingly on signs, language and communication, understanding
how we relate and opening ourselves to otherness, to differences in
all their forms and aspects is becoming more and more relevant.
Today, we often understand the differences in terms of adversity or
opposition and forget the value of the similarities. Semiotic
approaches can provide a critical point of view and a more general
reflection that can redefine some aspects of the discussion about
the nature of these semiotic categories, differences and
similarities. The dichotomy differences - similarities is
fundamental to understanding the meaning-making mechanisms in
language (De Saussure, 1966; Deleuze, 1995), as well as in other
sign systems (Ponzio, 1995; Sebeok & Danesi, 2000). Meaning
always appears in the "play of differences" (Derrida, 1978) and
similarities. Therefore, the phenomena of similarities and
differences must be considered complementary (Marcus, 2011). This
book addresses and offers new perspectives for analyzing and
understanding sensitive topics in the world of global communication
(humanities education, responsive understanding of otherness,
digital culture and new media power).
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