Norman Bel Geddes has long been considered the 'founder' of
American industrial design. During his long career he worked on
everything from theatre design, world fairs and cars to houses and
product and packaging design. Nicolas P. Maffei's magisterial
biography draws on original material from the archive at the Harry
Ransom Center, University of Texas at Austin, and places Bel
Geddes' work within the fast-changing cultural and intellectual
contexts of his time. Maffei shows how Bel Geddes' futuristic but
pragmatic style - his notion of 'practical vision' - was central to
his work, and highly influential on the professional practice of
American industrial design in general.
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