Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Public opinion & polls
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Public Diplomacy - Foundations for Global Engagement in the Digital Age (Paperback)
Loot Price: R581
Discovery Miles 5 810
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Public Diplomacy - Foundations for Global Engagement in the Digital Age (Paperback)
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Loot Price R581
Discovery Miles 5 810
Expected to ship within 12 - 17 working days
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New technologies have opened up fresh possibilities for public
diplomacy, but this has not erased the importance of history. On
the contrary, the lessons of the past seem more relevant than ever,
in an age in which communications play an unprecedented role.
Whether communications are electronic or hand-delivered, the
foundations remain as valid today as they ever have been. Blending
history with insights from international relations, communication
studies, psychology, and contemporary practice, Cull explores the
five core areas of public diplomacy: listening, advocacy, cultural
diplomacy, exchanges, and international broadcasting. He unpacks
the approaches which have dominated in recent years -
nation-branding and partnership - and sets out the foundations for
successful global public engagement. Rich with case studies and
examples drawn from ancient times through to our own digital age,
the book shows the true capabilities and limits of emerging
platforms and technologies, as well as drawing on lessons from the
past which can empower us and help us to shape the future. This
comprehensive and accessible introduction is essential reading for
students, scholars, and practitioners, as well as anyone interested
in understanding or mobilizing global public opinion.
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