Differing Outlook of Contemporary Advertising (Paperback, New edition)

Advertising is a broad concept and has an ever-shifting nature. The methods and strategies are differing day by day. The practice fields of advertising vary relatively and largely, and the consumers of today like Y and Z generations make it necessary for the corporations to take the essential precautions. Against the current conjunctures and fluctuations in technology, economy and politics, advertising is one of the key concepts that the corporations focus on. In this sense, the book gathers 12 different chapters related to advertising. The chapters contain valuable and up-to-date information on advertising. This study will not only broaden the reader's horizon but also fulfil the increasing need in the field of contemporary advertising.

General

Imprint:	Peter Lang Ag
Country of origin:	Switzerland
Release date:	November 2019
First published:	2019
Editors:	Oemer Aydinlioglu
Dimensions:	210 x 148mm (L x W)
Format:	Paperback
Pages:	296
Edition:	New edition
ISBN-13:	978-3-631-80371-4
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Arts & Architecture > Performing arts > Theatre, drama > General Books > Arts & Architecture > Performing arts > Films, cinema > General Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Social sciences > Sociology, social studies > Gender studies > Women's studies > General Promotions
LSN:	3-631-80371-0
Barcode:	9783631803714

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