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Differing Outlook of Contemporary Advertising (Paperback, New edition)
Loot Price: R1,595
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Differing Outlook of Contemporary Advertising (Paperback, New edition)
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Advertising is a broad concept and has an ever-shifting nature. The
methods and strategies are differing day by day. The practice
fields of advertising vary relatively and largely, and the
consumers of today like Y and Z generations make it necessary for
the corporations to take the essential precautions. Against the
current conjunctures and fluctuations in technology, economy and
politics, advertising is one of the key concepts that the
corporations focus on. In this sense, the book gathers 12 different
chapters related to advertising. The chapters contain valuable and
up-to-date information on advertising. This study will not only
broaden the reader's horizon but also fulfil the increasing need in
the field of contemporary advertising.
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