Fundraising is an increasingly important responsibility for
academic leaders, from department chairs to deans and on up into
the executive ranks in higher education. In this concise, practical
guide, Penelepe Hunt (professional fundraiser, teacher, management
consultant, and executive coach) shows the vital role that academic
leaders play in raising funds. She explains how leaders can learn
the skills to become effective at networking, entrepreneurial, and
productive fundraisers. Hunt also breaks down fundraising in a way
that clarifies roles, responsibilities, programs, activities,
politics, sources, and process--everything an academic leader needs
to know in order to succeed in development activities.
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