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Emotionally Intelligent Design - Rethinking How We Create Products (Paperback)
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Emotionally Intelligent Design - Rethinking How We Create Products (Paperback)
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As technology becomes deeply integrated into every aspect of our
lives, we’ve begun to expect more emotionally intelligent
interactions. But smartphones don’t know if we’re having a bad
day, and cars couldn’t care less about compassion. Technology is
developing more IQ, but it still lacks EQ. In this book, Pamela
Pavliscak—design researcher and advisor to Fortune 500
companies—explores new research about emotion, new technology
that engages emotion, and new emotional design practices. Drawing
on her own research and the latest thinking in psychology,
neuroscience, and behavioral economics, Pamela shows you how design
can help promote emotional well-being. You’ll learn: How design
has transformed emotion and how tech is transforming it again New
principles for merging emotional intelligence and design thinking
How to use a relationship model for framing product interactions
and personality Methods for blending well-being interventions with
design patterns How emotional resonance can guide designers toward
ethical futures Implications of emotionally intelligent technology
as it scales from micro- to mega-emotional spheres
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