The Rowntree family, especially Henry and the younger Joseph
Rowntree are, along with the Fry's, Cadbury's, Mars and Terry's,
synonymous with the birth and growth of the chocolate industry in
Britain. Between them, they were the chocolate industry in Britain.
This book charts the fascinating story behind the birth and
development of the chocolate empire that was Rowntrees. Background
information to this astonishing business comes by way of chapters
on the early history of the Rowntrees, contemporary York, the
relationship between Quakers and chocolate, and the Tuke family -
without whom there would have been no Rowntrees, and no Kit Kats.
Henry, it is usually forgotten, was the founder of Rowntree's - he
made the momentous decision to sign the deal with the Tukes and we
join him in those very early days of the fledgling company and
watch how he helped it through some very dark, and sometimes
humorous, times in what was then a very shambolic set up - cash
strapped and making it up as the company lurched from crisis to
crisis. Joseph, his elder brother, it was, who became the driving
force to eventual global success, mixing his hectic business life
with acts of compassion and a benevolent management model, all of
which paved the way for decent wages, pensions, insurance and
mutual respect in the workplace. Charity work extended beyond the
factories to lift workers and others out of the slums of York to a
life in a healthy model village, to provide a good social life, an
extensive park, swimming pool and education for children and
adults. More context is given with chapters on Joseph's relentless
industrial espionage, the advancements in chocolate production and
20th century rivals in the domestic and export markets, and mergers
and acquisitions. Rowntree's role in the two world wars is also
covered along with the struggle Joseph Rowntree had accepting the
importance of advertising. Altogether this book gives two
fascinating biographies of two exceptional and driven brothers who
came together to form one of our greatest companies - producing
some of our best loved confectionery products.
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