When the original version of YouTube Strategies went to #1 at
Amazon, and continued to sell impressive numbers (and) to great
reviews, I knew this book had her part in the marketplace and
dialog. To my past readers and supporters, I can't thank you
enough.
Why the update for 2014? We're seeing a rapid maturation at
YouTube in areas that should be part of any YouTube Strategy - at
any level. Some of these elements weren't in the first book. They
are in this one. In my history of producing Internet training (I've
been online since before there was the Web), I've prided myself on
creating content that lasted. Last year I made 4 different videos
in the studio that I had to delete before I could publish them
because of the changes being made a YouTube.
Live Video isn't the only "new" thing for YouTube. From a fully
integrated Social Engine (across Google Plus and the other social
networks) to Premium (paid) content options, YouTube's reach, and
your potential impact with it, grows every day. YouTube keeps
getting bigger and bigger - and her reach and impact continue to
grow at an extremely impressive rate.
At the time of writing, YouTube reports seeing 100 hours of
video uploaded to their site every single minute. I'm sure by the
time this book goes to press, the number will go up. Note: this
doesn't include Live video on YouTube - another fast growing
segment of what we're watching online. Getting impact from your
videos at YouTube is a much math problem as it is anything else. We
address some of those issues here.
So, with that, I (re)release this book updated for 2014. At it's
core are the top 21 questions I get asked about YouTube (as well as
a few that people should be asking). I am still asked these
questions on a regular basis and I am still convinced that YouTube
Strategies begin with a clear understanding of how YOU need to
answer these questions in your own YouTube efforts. At the end of
each answer is an even shorter summary and a few action items. Put
them to good use - and TAKE ACTION.
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