This unique study focuses upon a specific component of American
presidential rhetoric--how presidents depict the office--and
relates that rhetorical tactic to broader questions of politics,
public opinion, political symbolism, and presidential power. The
work analyzes this specific rhetorical component longitudinally,
examining a president's depiction of the office during the
presidential campaign, throughout his term in office, and after
leaving office. By presenting and analyzing generous examples of
presidential rhetoric--from Lyndon Johnson through Bill
Clinton--Zernicke offers a revealing look at the symbolic power of
the presidency and the use of that power in political terms.
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