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The Chicken and the Quetzal - Incommensurate Ontologies and Portable Values in Guatemala's Cloud Forest (Hardcover)
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The Chicken and the Quetzal - Incommensurate Ontologies and Portable Values in Guatemala's Cloud Forest (Hardcover)
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In The Chicken and the Quetzal Paul Kockelman theorizes the
creation, measurement, and capture of value by recounting the
cultural history of a village in Guatemala's highland cloud forests
and its relation to conservation movements and ecotourism. In 1990
a group of German ecologists founded an NGO to help preserve the
habitat of the resplendent quetzal-the strikingly beautiful
national bird of Guatemala-near the village of Chicacnab. The
ecotourism project they established in Chicacnab was meant to
provide new sources of income for its residents so they would
abandon farming methods that destroyed quetzal habitat. The
pressure on villagers to change their practices created new values
and forced negotiations between indigenous worldviews and the
conservationists' goals. Kockelman uses this story to offer a
sweeping theoretical framework for understanding the entanglement
of values as they are interpreted and travel across different and
often incommensurate ontological worlds. His theorizations apply
widely to studies of the production of value, the changing ways
people make value portable, and value's relationship to ontology,
affect, and selfhood.
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