|
Books > Social sciences > Sociology, social studies > Social issues > Consumer issues
|
Buy Now
Semiotics of Drink and Drinking (Paperback, New)
Loot Price: R1,857
Discovery Miles 18 570
|
|
|
Semiotics of Drink and Drinking (Paperback, New)
Series: Continuum Advances in Semiotics
Expected to ship within 10 - 15 working days
|
This is a comparative study of how drinks and drinking, as embodied
semiotic and material forms, mediate modern social life. Drink, as
an embodied semiotic and material form, mediates social life. This
book examines the fundamental nature of drink through a series of
modular but connected ethnographic discussions. It looks at the way
the materiality of a specific drink (coffee, wine, water, beer)
serves as the semiotic medium for a genre of sociability in a
specific time and place. As an explicitly comparative semiotic
study, the book uses familiar and unfamiliar case studies to show
how drinks with similar material properties are semiotically
organized into very different drinking practices, including
ethnographic examples as diverse as the relation of coffee to talk
(in ordering at Starbucks). Further chapters look at the dryness of
gin in relation to the modern cocktail party and the embedding of
beer brands in the ethnographic imagination of the nation. Rather
than treat drinks as mere propos in the exclusively human drama of
the social, the book promotes them to actors on the stage.
"Semiotics" has complemented linguistics by expanding its scope
beyond the phoneme and the sentence to include texts and discourse,
and their rhetorical, performative, and ideological functions. It
has brought into focus the multimodality of human communication.
"Continuum Advances in Semiotics" publishes original works in the
field demonstrating robust scholarship, intellectual creativity,
and clarity of exposition. These works apply semiotic approaches to
linguistics and non-verbal productions, social institutions and
discourses, embodied cognition and communication, and the new
virtual realities that have been ushered in by the Internet. It
also is inclusive of publications in relevant domains such as
socio-semiotics, evolutionary semiotics, game theory, cultural and
literary studies, human-computer interactions, and the challenging
new dimensions of human networking afforded by social websites.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(2)
