Media Convergence and the Development Strategies of Radio and Television in China (Hardcover, 1st ed. 2020)

This book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical and empirical data and based on the author's observations, focus groups, and in-depth analyses of selected Chinese radio and TV networks, it illustrates key lessons for the maintenance and future improvement of talents, advertisement, media organization management, business development, and coping strategies. Further, it outlines a framework that helps readers to consider how to use communication strategies for the construction of media convergence in the context of China by referring to theories of international communication and political communication. Presenting research on the development strategies of Chinese media convergence, it offers a systematic study of the processes through which the Chinese radio and television industries make use of proper communication strategies to have a profound global influence.

General

Imprint:	Springer Verlag, Singapore
Country of origin:	Singapore
Release date:	December 2020
First published:	2020
Authors:	Peng Duan
Dimensions:	235 x 155mm (L x W)
Format:	Hardcover
Pages:	166
Edition:	1st ed. 2020
ISBN-13:	978-981-3341-48-7
Languages:	English
Subtitles:	Chinese
Categories:	Books > Arts & Architecture > Performing arts > General Books > Reference & Interdisciplinary > Communication studies > Media studies Promotions
LSN:	981-3341-48-3
Barcode:	9789813341487

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!