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Management and Marketing of Services (Hardcover, 2nd edition) Loot Price: R5,561
Discovery Miles 55 610
Repayment Terms: R521 pm x 12*
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Management and Marketing of Services (Hardcover, 2nd edition): Peter Mudie, Angela Cottam

Management and Marketing of Services (Hardcover, 2nd edition)

Peter Mudie, Angela Cottam

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Loot Price R5,561 Discovery Miles 55 610 | Repayment Terms: R521 pm x 12*

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This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies. This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: September 2017
First published: 1999
Authors: Peter Mudie • Angela Cottam
Dimensions: 234 x 156mm (L x W)
Format: Hardcover
Edition: 2nd edition
ISBN-13: 978-1-138-46681-4
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-138-46681-6
Barcode: 9781138466814

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