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Moholy-Nagy and the New Typography - A-Z (Hardcover)
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Moholy-Nagy and the New Typography - A-Z (Hardcover)
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The 1920s in Germany witnessed a revolution in visual
communication, typography, and graphic design that still influences
us today. In 1929, Hungarian avant-garde artist and Bauhaus
professor Laszlo Moholy-Nagy was invited to design a room dedicated
to the future of typography at the Martin-Gropius Bau in Berlin as
part of a larger exhibition called New Typography ("Neue
Typographie"). The exhibition was organised by the Ring of New
Advertising Designers ("ring neue werbegestalter"), a group started
by Kurt Schwitters in 1927 which consisted of 12 avant-garde
designers and artists who explored a common vision of modernity in
advertising and graphic design. In five years, the Ring put on over
20 shows in Germany, and invited guest artists to exhibit with
them. Moholy-Nagy's room in the New Typography show was called
"Where is Typography Headed?". He created 78 freestanding panels
with work by himself, other artists, and contemporary printed
matter, which addressed the current trends and future direction of
typography. The panels are reproduced together in this book for the
first time, along with an Abcdarium of terms and concepts by a
roster of noted typography and design historians.
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