Fifth Edition. For the sixth presidential election running, Michael
W. Traugott and Paul J. Lavrakas team up to give voters everything
they need to know about election polls. When it comes to polls, the
stakes are high, which is why this edition has been revised to
incorporate information on the latest technologies used for data
collection and data analysis. In straightforward language, the
authors answer questions such as: - How do political candidates and
organizations use poll data? - How do news organizations collect
and report poll data? - Why do pollsters use samples? - How do
media organizations analyze polls? They also examine common
problems and complaints about polls, such as the increasing use of
"push polls"-a political telemarketing technique-and polls
conducted on the Internet that attract a large number of
respondents who may not be representative of the general public.
General
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