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Framework for Marketing Management, A, Global Edition - European Edition (Paperback, 6th edition)
Price: R971
Discovery Miles 9 710
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Framework for Marketing Management, A, Global Edition - European Edition (Paperback, 6th edition)
Expected to ship within 7 - 10 working days
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Donate to Against Period Poverty
Total price: R991
Discovery Miles: 9 910
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For graduate and undergraduate courses in marketing management. A
Succinct Guide to 21st Century Marketing Management Framework for
Marketing Management is a concise, streamlined version of Kotler
and Keller's 15th Edition of Marketing Management, a comprehensive
look at marketing strategy. The book's efficient coverage of
current marketing management practices makes for a short yet
thorough text that provides the perfect supplement for incorporated
simulations, projects, and cases. The 6th Edition approaches the
topic of marketing from a current standpoint, focusing its
information and strategy on the realities of 21st century
marketing. Individuals, groups, and companies alike can modernize
their marketing strategies to comply with 21st century standards by
engaging in this succinct yet comprehensive text.
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