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Ambush Marketing and Brand Protection (Hardcover, 3rd Revised edition)
Loot Price: R6,871
Discovery Miles 68 710
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Ambush Marketing and Brand Protection (Hardcover, 3rd Revised edition)
Expected to ship within 12 - 19 working days
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Ambush marketing is any attempt to create an unauthorised or false
association with an event thereby interfering with the legitimate
contractual rights of the event's official marketing partners.
Looking at both traditional intellectual property rights (such as
trade marks, copyright, and designs) as they relate to sporting
events, and event-specific legislation (such as that of the
Olympics and Commonwealth Games), this book gives comprehensive and
detailed coverage of ambush marketing. Also considered are the
areas of law which can be used to prevent ambush marketing by
intrusion (such as laws to prevent fly postering, street trading,
the placing of posters and billboards, and control of aerial
space). The book addresses the law in the United Kingdom and the EU
in detail, and provides substantial coverage of the laws in
Australia, Canada, New Zealand, South Africa, and the United
States. This new edition addresses the recent Birmingham
Commonwealth Games Act 2020 as well as the major changes to the law
in Australia with three new laws governing major events and Canada
with its major overhaul of trade mark, design, and copyright law.
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