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Nachfragerorientierte Praferenzmessung - Bestimmung Zielgruppenspezifischer Eigenschaftssets Auf Basis Von Kundenbedurfnissen (German, Hardcover, 2007 ed.) Loot Price: R2,295
Discovery Miles 22 950
Repayment Terms: R215 pm x 12*
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Nachfragerorientierte Praferenzmessung - Bestimmung Zielgruppenspezifischer Eigenschaftssets Auf Basis Von Kundenbedurfnissen...

Nachfragerorientierte Praferenzmessung - Bestimmung Zielgruppenspezifischer Eigenschaftssets Auf Basis Von Kundenbedurfnissen (German, Hardcover, 2007 ed.)

Prof Dr Roland Helm; Michael Steiner

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Loot Price R2,295 Discovery Miles 22 950 | Repayment Terms: R215 pm x 12*

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Michael Steiner analysiert die gangigen Methoden zur Bestimmung von Eigenschaftssets als Basis der Praferenzmessung und entwickelt ein verbessertes Verfahren, das die Ermittlung der Kundenbedurfnisse bereits in der Phase der Ideengenerierung bzw. der Problemdefinition ermoglicht. Damit leistet er einen entscheidenden Beitrag zur Verringerung des Floprisikos bei der Neuproduktentwicklung."

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Release date: July 2007
First published: July 2007
Foreword by: Prof Dr Roland Helm
Authors: Michael Steiner
Dimensions: 216 x 140 x 30mm (L x W x T)
Format: Hardcover - Sewn / Cloth over boards
Pages: 507
Edition: 2007 ed.
ISBN-13: 978-3-8350-0773-4
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8350-0773-4
Barcode: 9783835007734

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