A popular joke of the 1920s posed the question, "What's the fastest
thing on four legs?" The punch line? "A goat passing Dr. Brinkley's
hospital!" It seems that John R. Brinkley's virility rejuvenation
cure -- transplanting goat gonads into aging men -- had taken the
nation by storm. Never mind that "Doc" Brinkley's medical
credentials were shaky at best and that he prescribed medication
over the airwaves via his high-power radio stations. The man built
an empire.
The Kansas Medical Board combined with the Federal Radio
Commission to revoke Brinkley's medical and radio licenses, which
various courts upheld. Not to be stopped by a mere court, Brinkley
started a write-in campaign for Governor. He received more votes
than any other candidate but lost due to invalidated and
"misplaced" ballots. Brinkley's tactics, particularly the use of
his radio station and personal airplane, changed political
campaigning forever.
Brinkley then moved his radio medical practice to Del Rio,
Texas, and began operating a "border blaster" on the Mexico side of
the Rio Grande. His rogue stations, XER and its successor XERA,
eventually broadcast at an antenna-shattering 1,000,000 watts and
were not only a haven for Brinkley's lucrative quackery but also
hosted an unprecedented number of then-unknown country musicians
and other guests.
The Bizarre Careers of John R. Brinkley tells the story of the
infamous "Goat Gland Doctor" -- controversial medical charlatan,
groundbreaking radio impresario, and prescient political campaigner
-- and recounts his amazing rags to riches to rags career.
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