A tried and tested formula for business planning What is the one
thing you need to know in business? What s the single most
important aspect of business to master in order to succeed and
grow? It has to be planning. Whether you re sitting down to plan a
whole brand strategy or tasked with planning a single product and
taking it to market, nailing the planning and decision making will
ensure you have full buy-in from all stakeholders, a high level of
market knowledge, know exactly what value your product or service
brings and a thorough understanding of how the financials will
work. In short, you ll have an idea that succeeds. Ross Lovelock
and his company SCQuARE have spent the last 20 years developing a
formula for such planning. Ross has shared this formula with some
of the world s leading companies now he s going to share it with
you. The One Thing You Need to Know is a complete business planning
toolkit. * A simple, implementable explanation of how to bring a
product plan or a brand strategy together * Will teach you the
critical business skill of creating and selling plans * Learn how
to think through a complex business problem, create the right
solution and then sell it through the corporate maze * Explains
exactly how to distil vast amounts of information into a compelling
business story that will warrant a YES decision from the boss
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