What makes the new edition appealing to the readers is the addition
of new as well as reorganized chapters. Furthermore, new cases have
been added and the existing cases have been updated to make the
text up-to-date. The cases, set within the Indian context, lend a
practical dimension to the subject, familiarizing the student with
the developments in the Services Marketing area in India today.
General
| Imprint: |
Prentice-Hall Of India Pvt.Ltd
|
| Country of origin: |
India |
| Release date: |
2010 |
| Authors: |
R. Srinivasan
|
| Format: |
Paperback
|
| Pages: |
284 |
| ISBN-13: |
978-81-203-3694-0 |
| Categories: |
Books >
Business & Economics >
General
|
| LSN: |
81-203-3694-1 |
| Barcode: |
9788120336940 |
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