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Services Marketing: The Indian Context (Paperback) Loot Price: R258
Discovery Miles 2 580
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Services Marketing: The Indian Context (Paperback): R. Srinivasan

Services Marketing: The Indian Context (Paperback)

R. Srinivasan

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Loot Price R258 Discovery Miles 2 580

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What makes the new edition appealing to the readers is the addition of new as well as reorganized chapters. Furthermore, new cases have been added and the existing cases have been updated to make the text up-to-date. The cases, set within the Indian context, lend a practical dimension to the subject, familiarizing the student with the developments in the Services Marketing area in India today.

General

Imprint: Prentice-Hall Of India Pvt.Ltd
Country of origin: India
Release date: 2010
Authors: R. Srinivasan
Format: Paperback
Pages: 284
ISBN-13: 978-81-203-3694-0
Categories: Books > Business & Economics > General
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LSN: 81-203-3694-1
Barcode: 9788120336940

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