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Governing Bodies - American Politics and the Shaping of the Modern Physique (Hardcover)
Loot Price: R1,334
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Governing Bodies - American Politics and the Shaping of the Modern Physique (Hardcover)
Series: Politics and Culture in Modern America
Expected to ship within 12 - 17 working days
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Americans are generally apprehensive about what they perceive as
big government-especially when it comes to measures that target
their bodies. Soda taxes, trans fat bans, and calorie counts on
menus have all proven deeply controversial. Such interventions,
Rachel Louise Moran argues, are merely the latest in a long, albeit
often quiet, history of policy motivated by economic, military, and
familial concerns. In Governing Bodies, Moran traces the tension
between the intimate terrain of the individual citizen's body and
the public ways in which the federal government has sought to shape
the American physique over the course of the twentieth century.
Distinguishing her subject from more explicit and aggressive
government intrusion into the areas of sexuality and reproduction,
Moran offers the concept of the "advisory state"-the use of
government research, publicity, and advocacy aimed at achieving
citizen support and voluntary participation to realize social
goals. Instituted through outside agencies and glossy pamphlets as
well as legislation, the advisory state is government out of sight
yet intimately present in the lives of citizens. The activities of
such groups as the Civilian Conservation Corps, the Children's
Bureau, the President's Council on Physical Fitness, and the
Special Supplemental Nutrition Program for Women, Infants, and
Children (WIC) implement federal body projects in subtle ways that
serve to mask governmental interference in personal decisions about
diet and exercise. From advice-giving to height-weight standards to
mandatory nutrition education, these tactics not only empower and
conceal the advisory state but also maintain the illusion of public
and private boundaries, even as they become blurred in practice.
Weaving together histories of the body, public policy, and social
welfare, Moran analyzes a series of discrete episodes to chronicle
the federal government's efforts to shape the physique of its
citizenry. Governing Bodies sheds light on our present anxieties
over the proper boundaries of state power.
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