Football in the new media age can often appear ubiquitous,
dominating much of the mainstream news and current affairs agenda.
The impact of the vast amounts of money paid to elite footballers
and the inability of young men to cope with this when combined with
their media fuelled celebrity status have frequently made
headlines. However at the core of this process is the battle to
control a game which has exploited its position as a key 'content
provider' for new media developments over the last decade. Based on
extensive interviews with key players in the media and football
industry, Football in the New Media Age analyses the impact of
media change on the football industry. and rights management in the
industry and attempts by clubs themselves to develop their own
media capacity. It also explores the key role played by football
supporters. At the core of the book is an examination of the battle
for control of the game as media, business and fans all seek to
redefine the sport in the 21st century. The study of sport is a
growing field within media and cultural studies, and this lively
and up to date book will prove a popular resource for students and
researchers alike.
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