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Books > Social sciences > Sociology, social studies > Social institutions > Leisure
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The Television Entrepreneurs - Social Change and Public Understanding of Business (Paperback)
Loot Price: R928
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The Television Entrepreneurs - Social Change and Public Understanding of Business (Paperback)
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With business seemingly everywhere on television, from the risks of
the retail and restaurant trade to pitching for investment or
competing to become the next 'apprentice', The Television
Entrepreneurs draws upon popular business-oriented shows such as
The Apprentice and Dragons' Den to explore the relationship between
television and business. Based on extensive interviews with key
industry and business figures and drawing on new empirical research
into audience perceptions of business, this book examines our
changing relationship with entrepreneurship and the role played by
television in shaping our understanding of the world of business.
The book identifies the key structural shifts in both the
television industry and the wider economy that account for these
changing representations, whilst examining the extent to which
television's developing interest in business and entrepreneurial
issues is simply a response to wider social and economic change in
society. Does a more commercial and competitive television
marketplace, for instance, mean that the medium itself, through a
particular focus on drama, entertainment and performance, now plays
a key role in re-defining how society frames its engagements with
business, finance, entrepreneurship, risk and wealth creation?
Mapping the narratives of entrepreneurship constructed by
television and analysing the context that produces them, The
Television Entrepreneurs investigates how the television audience
engages with such programmes and the possible impact these may have
on public understanding of the nature of business.
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