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Local Programming on Broadcast, Cable & Satellite Television - Statutes & Rules (Paperback, Illustrated Ed)
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Local Programming on Broadcast, Cable & Satellite Television - Statutes & Rules (Paperback, Illustrated Ed)
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Most broadcast television stations' viewing areas extend far beyond
the borders of their city of license, and in many cases extend
beyond state borders. Under existing FCC rules, which are intended
to foster "localism," the licensee's explicit public interest
obligation is limited to serving the needs and interests of viewers
within the city of license. Yet, in many cases, the population
residing in the city of license is only a small proportion of the
total population receiving the station's signal. Hundreds of
thousands of television households in New Jersey (outside New York
City and Philadelphia), Delaware (outside Philadelphia), western
Connecticut (outside New York City), New Hampshire (outside
Boston), Kansas (outside Kansas City, Missouri), Indiana (outside
Chicago), Illinois (outside St. Louis), and Kentucky (outside
Cincinnati) have little or no access to broadcast television
stations with city of license in their own state. The same holds
true for several rural states ? including Idaho, Arkansas, and
especially Wyoming, where 54.55% of television households are
located in television markets outside the state. Although market
forces often provide broadcasters the incentive to be responsive to
their entire serving area, that is not always the case. This report
provides, for each state, detailed county-by-county data on the
percentage of television households located in television markets
outside the state and whether there are any in-state stations
serving those households. The Nielsen Designated Market Areas
("DMAs") also often extend beyond state borders. Local cable
operators are required to carry the broadcast signals of television
stations located in their DMA. If they are located in a DMA for
which the primary city is in another state, and most or all of the
television stations in that DMA have city of license in the other
state, then the broadcast television signals they must carry will
be primarily or entirely from out of state. In some cases, they may
not be allowed to carry signals from within the state but outside
the DMA to provide news or sports programming of special interest
in their state because of network non-duplication, syndicated
exclusivity, or sports programming blackout rules or because of
private network affiliation contract agreements, or may be
discouraged to do so because these signals do not qualify for the
royalty-free permanent compulsory copyright license for local
broadcast signals. The Satellite Home Viewer Extension and
Reauthorization Act of 2004 expanded the scope of in-state
television signals that satellite operators are permitted (and in
some cases required) to offer subscribers. In addition to the
signals of those broadcast television stations with city of license
within the DMA in which the subscriber is located
("local-into-local" service), satellite operators may offer
(subject to certain restrictions) signals from outside the DMA if
those signals are "significantly viewed" by those households in the
subscriber's geographic area that only receive their broadcast
signals over-the-air (not via cable or satellite). In addition,
satellite operators may offer certain subscribers located in New
Hampshire, Vermont, Mississippi, and Oregon certain in-state
signals from outside the subscribers' DMA and must offer
subscribers in Alaska and Hawaii certain in-state signals.
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