Today we are encouraged to view our lives as being full of choice.
Like products on a supermarket shelf, our identities seem to be
there for the choosing. But paradoxically this freedom can create
anxiety, and feelings of guilt and inadequacy. In The Tyranny of
Choice, acclaimed philosopher and sociologist Renata Salecl
explores how late capitalism's shrill exhortations to 'be yourself'
are leading to ever-greater disquiet - and how its insistence on
choice being a purely individual matter can prevent social change.
Drawing on diverse examples from popular culture - spanning dating
sites and self-help books, to our obsession with celebrities'
lifestyles - and fusing sociology, psychoanalysis and philosophy,
Salecl shows that choice is rarely based on a simple rational
decision with a predictable outcome.
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