Any company violating the public trust today puts itself at a
disadvantage. Competitors who are more eager to please their
clients will gain the upper hand by developing trusting
relationships. Readers are exposed to ethical problems, striking
examples of unethical conduct, and a variety of moral dilemmas and
temptations businesses encounter every day. The aim of this book is
to teach from the mistakes of the well-known cases described and to
show how to avoid, and how to respond best, should the worse
scenario occur.
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