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Books > Business & Economics > Industry & industrial studies > Manufacturing industries
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The Sporting Goods Industry - History, Practices and Products (Paperback)
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The Sporting Goods Industry - History, Practices and Products (Paperback)
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Total price: R718
Discovery Miles: 7 180
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The last 20 years have brought remarkable growth and change to the
sporting goods industry. The term ""sporting goods"" once comprised
only equipment like golf clubs, basketballs and tennis rackets.
With the recent explosion in apparel and footwear sales, though,
the industry has moved far beyond equipment manufacture.
Skyrocketing marketing budgets have resulted in top-name athletic
endorsements and relentless branding, and athletic companies' logos
are now easily among the most recognizable corporate trademarks in
world. This work, both a valuable text for students and an
indispensable handbook for professionals, offers insight into every
major function of the sporting goods industry. Chapters cover the
development of the industry; the industry's structure and size;
manufacturers' products and market shares; channels of
distribution; sports medicine and product liability; sports
marketing, including licensing, endorsement and sponsorship; the
use of traditional media and market research; sales trends and
profitability; and e-commerce. Each chapter includes discussion
questions and exercises. Appendices provide directories of sporting
goods vendors, retailers, and multi-sport media and trade
associations.
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