Retail Buying - From Basics to Fashion (Paperback, 3rd Revised edition)

With an emphasis on developing a strategy for buying, this comprehensive book gives students the skills they'll need to become successful buyers in all retail areas. Its simple and straightforward approach presents students with step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. Ample activities give students the opportunity to apply these skills as they would in a professional environment This new edition offers expanded coverage of the use of technology for retail buying and working with foreign markets. The companion text, Making Buying Decisions: Using The Computer as a Tool furthers the connection between retail buying strategies and merchandise math.New to this Edition -- Updated and expanded chapter features: "Internet Connections," "Snapshots" and "Trendwatches" -- New, more contemporary illustrations -- Expanded and updated coverage of direct marketing and the growing use of database-driven marketing and technology -- New chapter on purchasing from foreign sources -- Revised discussion of the types of buying offices -- Updated facts for identifying changes in consumer markets -- Consolidated coverage of domestic markets and negotiating with vendors -- More emphasis on using the Internet as promotional tool -- Increased coordination with companion text Making Buying Decisions -- Instructor's Guide provides suggestions for planning the course and using the text

General

Imprint:	Fairchild Books
Country of origin:	United Kingdom
Release date:	July 2008
First published:	July 2008
Authors:	Richard Clodfelter
Dimensions:	230 x 186 x 28mm (L x W x T)
Format:	Paperback
Pages:	514
Edition:	3rd Revised edition
ISBN-13:	978-1-56367-703-8
Categories:	Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector Promotions
LSN:	1-56367-703-2
Barcode:	9781563677038

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