Think of the toughest problems in your organization or community.
What if they'd already been solved and you didn't even know it? In
The Power of Positive Deviance, the authors present a
counterintuitive new approach to problem-solving. Their advice?
Leverage positive deviants--the few individuals in a group who find
unique ways to look at, and overcome, seemingly insoluble
difficulties. By seeing solutions where others don't, positive
deviants spread and sustain needed change. With vivid, firsthand
stories of how positive deviance has alleviated some of the world's
toughest problems (malnutrition in Vietnam, staph infections in
hospitals), the authors illuminate its core practices, including: *
Mobilizing communities to discover "invisible" solutions in their
midst * Using innovative designs to "act" your way into a new way
of thinking instead of thinking your way into a new way of acting *
Confounding the organizational "immune response" seeking to sustain
the status quo Inspiring and insightful, The Power of Positive
Deviance unveils a potent new way to tackle the thorniest
challenges in your own company and community.
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