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Books > Social sciences > Politics & government > Public administration
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The consumer in public services - Choice, values and difference (Paperback, New)
Loot Price: R840
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The consumer in public services - Choice, values and difference (Paperback, New)
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This book challenges existing stereotypes about the 'consumer as
chooser'. It shows how we must develop a more sophisticated
understanding of consumers, examining their place and role as users
of public services. The analysis shows that there are many
different 'faces' of the consumer and that it is not easy to
categorise users in particular environments. Drawing on empirical
research, "The consumer in public services" critiques established
assumptions surrounding citizenship and consumption. Choice may
grab the policy headlines but other essential values are revealed
as important throughout the book. One issue concerns the 'subjects'
of consumerism, or who it is that presents themselves when they
come to use public services. Another concerns consumer
'mechanisms', or the ways that public services try to relate to
these people. Bringing these issues together for the first time,
with cutting-edge contributions from a range of leading
researchers, the message is that today's public services must learn
to cope with a differentiated public. This book will be of interest
to scholars and students in the fields of social policy and public
administration. It will also appeal to policy-makers leading
'user-focused' public service reforms, as well as those responsible
for implementing such reforms at the frontline of modern public
services.
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