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The Drive-In, the Supermarket, and the Transformation of Commercial Space in Los Angeles, 1914-1941 (Paperback, New edition)
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The Drive-In, the Supermarket, and the Transformation of Commercial Space in Los Angeles, 1914-1941 (Paperback, New edition)
Series: The Drive-In, the Supermarket, and the Transformation of Commercial Space in Los Angeles, 1914-1941
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Longstreth explores the early development of two kinds of retail
space that have become ubiquitous in the United States in the
second half of the twentieth century. Richard Longstreth is one of
the few historians to focus on ordinary commercial
buildings-buildings usually associated with commercial builders and
real estate developers rather than architects and thus generally
overlooked by historians of "high" architecture. Here Longstreth
explores the early development of two kinds of retail space that
have become ubiquitous in the United States in the second half of
the twentieth century. One, external, is devoted to the circulation
and parking of automobiles on retail premises. Longstreth analyzes
the origins of this development in the 1910s and 1920s, with the
super service station and then the drive-in market. The other type
of space, internal, was introduced soon thereafter with the
single-story supermarket. The most innovative aspect of the
supermarket was how its interior was designed for high-volume
turnover of a large selection of goods with a minimum of staff
assistance. Longstreth focuses on Los Angeles, the principal center
for the development of both kinds of space, during the period from
the mid-1910s to the early 1940s. This richly illustrated study
integrates architectural, cultural, economic, and urban factors to
describe the evolution of retailing and how it has affected the
urban landscape.
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