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Books > Arts & Architecture > Performing arts
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Shoot to Sell - Make Money Producing Special Interest Videos (Paperback)
Loot Price: R1,143
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Shoot to Sell - Make Money Producing Special Interest Videos (Paperback)
Expected to ship within 12 - 19 working days
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Special interest videos are essentially any videos that are not for
broadcast and are monetizable. They include the following genres:
exercise, sports, kiddy videos, corporate/training, gardening,
how-to's. etc. For example, the Baby Einstein franchise began as
SIV's created by a mom looking for quality programming for her
kids; down the line, Disney bought the rights for millions of
dollars. Whatever interest or hobby you have, there is a video
about it. These videos are simple to produce and can reap financial
rewards with good planning and the vast distribution opportunities
the internet has opened up. This book is a step-by-step,
do-it-yourself guide for successfully producing, selling and
marketing videos without a huge financial investment and with
minimal risk. It details the necessary fundamentals of market
research and planning that are required to maximize the chance of
success for anyone who has an idea or expertise they want to
showcase in video. It is ideal for people of modest means who want
to produce and market their own specialty videos. The book is
appropriate for those don't know how to produce a video (e.g., a
fitness guru who wants to team up with a producer to create
exercise videos) as well as experienced videographers who want to
enter this genre and increase their income. The internet has opened
up unprecedented opportunities for content creators of all types
(writers, artists, filmmakers, trainers, bloggers) to finely target
niche customer segments and find an audience online.
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