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Handbook of Anthropology in Business (Paperback)
Loot Price: R1,778
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Handbook of Anthropology in Business (Paperback)
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In recent years announcements of the birth of business anthropology
have ricocheted around the globe. The first major reference work on
this field, the Handbook of Anthropology in Business is a creative
production of more than 60 international scholar-practitioners
working in universities and corporate settings from high tech to
health care. Offering broad coverage of theory and practice around
the world, chapters demonstrate the vibrant tensions and innovation
that emerge in intersections between anthropology and business and
between corporate worlds and the lives of individual
scholar-practitioners. Breaking from standard attempts to define
scholarly fields as products of fixed consensus, the authors reveal
an evolving mosaic of engagement and innovation, offering a
paradigm for understanding anthropology in business for years to
come.
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