At a time of growing interest in economic aspects of media, this
edited volume presents a comprehensive and timely set of
perspectives on key sectors of media and media infrastructures and
related economic questions. Impressive in both scope and depth,
this well-informed book guides readers through a compelling set of
concepts and issues relevant to an increasingly internationalised
contemporary media environment.' - Gillian Doyle, University of
Glasgow, UK'This volume offers a comprehensive overview of modern
approaches to media economics at a time of remarkable transition to
new technologies and new business models.' - Bruce Owen, Stanford
University, US Media industries and services present a complex set
of challenges to economic analysis: challenges made more difficult
by the technological changes that have been transforming the media
sector. Research on the economics of media has made major advances
in recent years and has contributed greatly to an increasingly
sophisticated understanding of how media are shaped by economic
forces, including those unleashed by new technologies. This
Handbook examines the variety of contexts and infrastructures in
which content is produced and distributed and how these influence
the types of media products and services available, their pricing,
their consumption and the public policies related to them. The
original contributions provide a state-of-the-art guide to the most
recent thinking and research findings on the broad range of
media-related topics addressed by economics research. Written by
leading scholars, this book should be informative and of practical
value for advanced students, policy makers, industry professionals,
economists, media economists, and other academics. Contributors: N.
Adilov, P.J. Alexander, P. Barwise, B.J. Bates, T. Bjoerkroth, E.
Castronova, B. Cunningham, A. Dukes, J.J. Gabszewicz, N. Geidner,
L. George, M. Groenlund, S.W. Ji, C. Karlsson, H.J. Kind, I.
Knowles, S.Y.Lee, J.D. Levy, A. Manduchi, J. Moen, R.G. Picard, J.
Resende, T. Ross, P. Rouchy, N. Sonnac, R. Towse, D. Waterman, S.
Wildman, Y.-X. Zhu
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