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Management of Corporate Communication - From Interpersonal Contacts to External Affairs (Paperback)
Loot Price: R1,543
Discovery Miles 15 430
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Management of Corporate Communication - From Interpersonal Contacts to External Affairs (Paperback)
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Total price: R1,563
Discovery Miles: 15 630
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Whereas many organizational communication texts address internal
communication processes, few consider the efforts that companies
expend to communicate with external stakeholders. Likewise, many
texts that concentrate on public relations or advertising consider
external communication, but fail to give attention to internal
communication. Combining both points of view, this text explains
how an entire organization operates through enactments of personnel
and external stakeholders.
Central to this book is a concern for meaning and its influence on
the performance of jobs in response to expectations of co-workers
and external publics. The concept of narrative is used to explain
how individual and organization performance is the expression of
personae that are best when enacted jointly -- in varying degrees
of coordination -- to satisfy mutual performance expectations.
Narrative explains the power of organizational meaning,
interpersonal contacts, group performance, stakeholder negotiation,
and internal and external organizational zones of meaning --
assumptions that are shared by people who enact an organization
through coordinated efforts.
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