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The Future of Rock and Roll - 97X WOXY and the Fight for True Independence (Hardcover)
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The Future of Rock and Roll - 97X WOXY and the Fight for True Independence (Hardcover)
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In 1989, an Ohio radio station called WOXY launched a sonic
disruption to both corporate rock and to its conservative home
region, programming an omnivorous range of genres and artists while
being staunchly committed to local independent art and media. In
the 1990s, as alternative rock went mainstream and radio grew
increasingly homogeneous, WOXY gained international renown as one
of Rolling Stone's "Last Great Independent Radio" stations. The
station projected a philosophy that prioritized such
independence—the idea that truly progressive, transgressive,
futuristic disruptions of the status quo were possible only when
practiced with and for other people. In The Future of Rock and
Roll, philosopher Robin James uses WOXY's story to argue against a
corporate vision of independence—in which everyone fends for
themselves—and in favor of an alternative way of thinking and
relating to one another that disrupts norms but is nevertheless
supported by communities. Against the standard retelling of the
history of "modern rock," James looks to the local scenes that made
true independence possible by freeing individual artists from the
whims of the boardroom. This philosophy of community-rooted
independence offers both a counternarrative to the orthodox history
of indie rock and an alternative worldview to that of the current
corporate mainstream.
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