Queen Latifah's lyrics tout female superiority. Salt 'n Pepa
energize with eroticism. Julie Brown's unsettling version of a
campus queen dethrones the mainstream icon. Martina McBride's song
of liberation gives new meaning to Independance Day. Today in the
music video industry such women artists have assumed a remarkable
and refreshing new presence.
Although many popular videos have been condemned for sexism, the
medium has experienced a striking change. Both in repertoires and
in performances the politics of feminism has moved to the front
row. More and more, women are being presented as strong and
positive.
"Ladies First" takes a close look at this exciting phenomenon
and shows how both on and off screen strong females have assumed
larger roles in the industry. Whether their songs are country,
rock, or rap, the ladies of contemporary music video continue to
assert, confront, and challenge.
Demolishing stereotypes, today's singers expose the flawed
images that have restricted women. They condemn male dominance.
They assert the right of women to be sexual and to express
sexuality. In country music, they rely on the power of sincerity
and storytelling. In rap songs they self-promote, reach out, and
give uplift. Their lyrics are skillful, clever, and infectiously
appealing, and their inviting sense of humor makes a large audience
embrace them and their messages.
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